Hitting every shot in a Sponsorship Renewal Program
Reposition the team’s Sponsorship Renewal Program to include increased fan engagement and drive long term growth.
Facilitated strategy sessions with Atlanta Dream Partners to understand current relationships, identify areas for growth, and design a new Partnership Plan that:
Worked closely with Georgia’s Own Credit Union to redesign the asset offerings for increased engagement and reach to fans
Spearheaded strategy sessions with The Georgia Lottery, laying the foundation for increased program engagement
Evaluated, advised, and established asset matrix and offerings for activation programs that drove awareness, engagement, and measurement
Closed 100% of targeted renewal deals during an organizational transition period for the Dream
Developed a new engagement process and asset management program for the Dream Activation Team, which made for a turnkey, communicative engagement experience for corporate partners