CASE STUDY
Hitting every shot in a Sponsorship Renewal Program
CHALLENGE
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Reposition the team’s Sponsorship Renewal Program to include increased fan engagement and drive long term growth.
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SOLUTION
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Facilitated strategy sessions with Atlanta Dream Partners to understand current relationships, identify areas for growth, and design a new Partnership Plan that:
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Worked closely with Georgia’s Own Credit Union to redesign the asset offerings for increased engagement and reach to fans
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Spearheaded strategy sessions with The Georgia Lottery, laying the foundation for increased program engagement
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Evaluated, advised, and established asset matrix and offerings for activation programs that drove awareness, engagement, and measurement
PROJECT SCOPE
Program Strategy
Program Activation
Sponsorship Sales
OUTCOME
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Closed 100% of targeted renewal deals during an organizational transition period for the Dream
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Developed a new engagement process and asset management program for the Dream Activation Team, which made for a turnkey, communicative engagement experience for corporate partners
