CASE STUDY
Hitting every shot in a Sponsorship Renewal Program
CHALLENGE
Reposition the team’s Sponsorship Renewal Program to include increased fan engagement and drive long term growth.
SOLUTION
Facilitated strategy sessions with Atlanta Dream Partners to understand current relationships, identify areas for growth, and design a new Partnership Plan that:
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Worked closely with Georgia’s Own Credit Union to redesign the asset offerings for increased engagement and reach to fans
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Spearheaded strategy sessions with The Georgia Lottery, laying the foundation for increased program engagement
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Evaluated, advised, and established asset matrix and offerings for activation programs that drove awareness, engagement, and measurement
PROJECT SCOPE
Program Strategy
Program Activation
Sponsorship Sales
OUTCOME
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Closed 100% of targeted renewal deals during an organizational transition period for the Dream
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Developed a new engagement process and asset management program for the Dream Activation Team, which made for a turnkey, communicative engagement experience for corporate partners
