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CASE STUDY

Hitting every shot in a Sponsorship Renewal Program

CHALLENGE

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Reposition the team’s Sponsorship Renewal Program to include increased fan engagement and drive long term growth.

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SOLUTION

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Facilitated strategy sessions with Atlanta Dream Partners to understand current relationships, identify areas for growth, and design a new Partnership Plan that:

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  • Worked closely with Georgia’s Own Credit Union to redesign the asset offerings for increased engagement and reach to fans
     

  • Spearheaded strategy sessions with The Georgia Lottery, laying the foundation for increased program engagement
     

  • Evaluated, advised, and established asset matrix and offerings for activation programs that drove awareness, engagement, and measurement

PROJECT SCOPE

Program Strategy

Program Activation

Sponsorship Sales

OUTCOME

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  • Closed 100% of targeted renewal deals during an organizational transition period for the Dream
     

  • Developed a new engagement process and asset management program for the Dream Activation Team, which made for a turnkey, communicative engagement experience for corporate partners

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