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CASE STUDY

Expanding the game to new Sponsors and audiences

PROJECT SCOPE

Brand Engagement

Program Activation

Sponsorship Sales

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OUTCOME

  • Provided Waffle House with “a red carpet activation experience” that included a powerful Entitlement Night Takeover, contests, and on-premise engagement opportunities. The brand also garnered unique exposure on a Tennis Channel broadcast to over 20M households
     

  • Brought 40 brands together for unique networking programming that opened up B2B opportunities for business groups

CHALLENGE

Create enticing programming that maximized sponsor partner value during the Truist Atlanta Open Tennis Tournament, while building new revenue streams.

SOLUTION

Developed strategies and approach to enhance brand touchpoints and presented new program angles/concepts for increased engagement, impressions, and results such as:

  • Completed the first-ever Waffle House Food Eating Contest at the tournament. Brand engagement also included a live broadcast from a local food show series
     

  • Planned and directed unique “Diversity in Tennis Networking” and “Wine Down Wednesday” corporate partner programming
     

  • Recommended the redesign of brand program pitch decks