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CASE STUDY

Expanding the game to new Sponsors and audiences

PROJECT SCOPE

Brand Engagement

Program Activation

Sponsorship Sales

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OUTCOME

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  • Provided Waffle House with “a red carpet activation experience” that included a powerful Entitlement Night Takeover, contests, and on-premise engagement opportunities. The brand also garnered unique exposure on a Tennis Channel broadcast to over 20M households
     

  • Brought 40 brands together for unique networking programming that opened up B2B opportunities for business groups

CHALLENGE

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Create enticing programming that maximized sponsor partner value during the Truist Atlanta Open Tennis Tournament, while building new revenue streams.

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SOLUTION

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Developed strategies and approach to enhance brand touchpoints and presented new program angles/concepts for increased engagement, impressions, and results such as:

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  • Completed the first-ever Waffle House Food Eating Contest at the tournament. Brand engagement also included a live broadcast from a local food show series
     

  • Planned and directed unique “Diversity in Tennis Networking” and “Wine Down Wednesday” corporate partner programming
     

  • Recommended the redesign of brand program pitch decks