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Catapulting Atlanta to the top of the Cirque du Soleil universe


Increase Atlanta ticket sales for Cirque du Soleil VOLTA — a three-month performance with multiple daily shows.


Designed the “Employee Enrichment” and “Customer/Member Surprise & Delight” Corporate Programs while leveraging brand relationships/partnerships, which:

  • Quickly forged a partnership between Cirque du Soleil and Georgia’s Own Credit Union which included advertising VOLTA performances on the brand’s digital board over I-75, gaining millions of impressions over a 3-month period

  • Secured scaled-down halftime performances during Atlanta Hawks games, gaining thousands of impressions in-venue and via local sports broadcast of the game

  • Partnered with Delta Air Lines to create surprise & delight moments for Cirque performers to entertain employees on the Delta Campus


Program Strategy

Program Activation

Sponsorship Sales


  • VOLTA hit and surpassed sales forecast goals for the first time since 2017

  • Atlanta became the TOP sales market for Cirque du Soleil VOLTA for the 2019/2020 show run

  • Atlanta solidified its place as a SUPER Cirque du Soleil Market — making it a yearly stop on the tour

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