Asset 15.png
c3_cirque_volta_logo.jpg

CASE STUDY

Catapulting Atlanta to the top of the Cirque du Soleil universe

CHALLENGE

Increase Atlanta ticket sales for Cirque du Soleil VOLTA — a three-month performance with multiple daily shows.

SOLUTION

Designed the “Employee Enrichment” and “Customer/Member Surprise & Delight” Corporate Programs while leveraging brand relationships/partnerships, which:

  • Quickly forged a partnership between Cirque du Soleil and Georgia’s Own Credit Union which included advertising VOLTA performances on the brand’s digital board over I-75, gaining millions of impressions over a 3-month period
     

  • Secured scaled-down halftime performances during Atlanta Hawks games, gaining thousands of impressions in-venue and via local sports broadcast of the game
     

  • Partnered with Delta Air Lines to create surprise & delight moments for Cirque performers to entertain employees on the Delta Campus

PROJECT SCOPE

Program Strategy

Program Activation

Sponsorship Sales

1/2

OUTCOME

  • VOLTA hit and surpassed sales forecast goals for the first time since 2017
     

  • Atlanta became the TOP sales market for Cirque du Soleil VOLTA for the 2019/2020 show run
     

  • Atlanta solidified its place as a SUPER Cirque du Soleil Market — making it a yearly stop on the tour